Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 190

William Lutz, the coiner of the term doublespeak, equates the evasive use of language with linguistic fraud and deception.²⁶ Lutz lists the following as prime examples of doublespeak: calling the invasion of another country a “predawn vertical insertion,” naming a missile the “Peacemaker,” and referring to taxes as “revenue enhancement.” Do euphemisms reveal changes in attitude? What do you think?