Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 184

If we fail to consider how people’s backgrounds influence them in assigning meaning, we may have trouble communicating with them. Words often have more than a single meaning. In fact, a commonly used word can frequently have more than 20 definitions.

For example, a strike in bowling is different from a strike in baseball. Striking a match is not the same as striking up the band. Thus, we must pay careful attention to a message’s context. Unfortunately, we sometimes forget that words are rarely used in one and only one sense, assuming that others will understand our words in only the way we intend them to be understood. Our receivers, however, may assume that their interpretation of our words is the meaning we intended. Let’s explore what happens when this occurs.