Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 193

If a concept is important to a culture, there will be a number of terms used to describe it. For example, in our culture, the word money is very important, and we have many words to describe it, including wealth, capital, assets, backing, resources, and finance. Inuktitut, the Inuit language, has different words for snow that is falling (quanniq), snow on the ground (aput), snow that is blowing (pirsiriug), snow that is drifting (natiruvaaq), wet snow (masak), wet and compact snow (kiniraq), fresh, wet soggy snow (aquilluqaaq), the first snowfall of autumn (apigiannagaut), encrusted snow that gives way underfoot (katakarktariaq), and snow causing crunchy sounds when you walk (qiqergranaartoq), to name just a few.³¹ In contrast to the Inuit, Arabs have only one word for snow—talg—and it refers to either ice or snow. Similarly, there are at least 19 Chinese words for silk and 8 for rice. And because the Chinese care deeply for their families, there are many words of relations. The Chinese have five words they can use for uncle, depending on whose brother he is.³²