Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 181

A specialized vocabulary of technical terms that is shared by a community of users, such as the members of a profession, is called jargon. For example, whereas physicians commonly use medical terminology when communicating with other doctors, it is probably inappropriate for them to assume that their patients would understand such terms. In fact, 9 out of 10 adults report finding the medical advice that their physicians provided to them incomprehensible. As a result, federal and state officials advise public health professionals to simplify the language they use to communicate with the public. Instead of warning a patient of hyperpyrexia after a procedure, the physician should instead tell the patient that she might have an abnormally high fever.¹² Similarly, when teachers use jargon without defining the terms being used, it can hamper students’ understanding.