Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 56

The remainder of this chapter will explore the ways cultural values and habits influence interaction. We’ll introduce you to intercultural communication, the process of interpreting and sharing meanings with individuals from different cultures,⁹ to help you better understand how cultural variability influences communication. In reality, we practice intercultural communication in our own backyards as well as with people around the world.

Among intercultural communication’s many aspects are interracial communication (which occurs between people of different races), interethnic communication (which occurs when the communicating parties have different ethnic origins), international communication (which occurs between people representing different political structures), and intracultural communication (which includes all forms of communication among members of the same racial, ethnic, or other co-culture groups). By sensitizing yourself to the many faces of culture, you will become better able to respond appropriately to varied communication styles, expand your choices as a communicator, and increase your effectiveness in interacting with people from diverse cultural groups.