Читать книгу The Interpersonal Communication Playbook - Teri Kwal Gamble - Страница 38

In addition to being unrepeatable, interpersonal communication is irreversible. Once we have said or done something to another, whether in person or online, we cannot erase its impact. After exhibiting behavior, we cannot simply say, “Forget that!” and substitute a better or more appropriate behavior in its place (though we sometimes try). We cannot unhear words, unsee sights, or undo acts. They are irretrievable. Presenting a new stimulus does not change the previous stimulus. It merely becomes part of a behavioral sequence.