Читать книгу Selling Home Furnishings: A Training Program - Walter F. Shaw - Страница 42

Table of Contents

1. This unit discussed three methods of starting the sale. How would you proceed to sell furnishings for the new clubhouse at the community center?

2. What would you do to correct a wrong attitude toward use of certain types of furniture in a living room?

3. A woman tells you that she cannot afford costly furnishings. What steps would you take to show her that good taste is not necessarily expensive?

4. Of what advantage is the study of advertising to the young man who expects to become a furniture salesman?

5. What use should be made of dealers' aids furnished by the manufacturer of products you are to sell?

6. Give five sources of information regarding prospects which a retail furniture salesman may use.

7. What should a good furniture salesman know about the history of his firm?

8. Why is the excessive use of superlatives an indication of ignorance of the article being sold?

9. (a) Of what value is a knowledge of competing goods? (b) How should such knowledge be used?