Читать книгу Ditch. Dare. Do! - William Arruda - Страница 12

To make Ditch. Dare. Do! relevant for you, today’s learner, we redefined some common words to develop a new set of terms for the personal branding process. These terms act like a “cheat sheet,” making it easy to remember the critical elements you need to build your brand and career.

Dare

(n) A challenge to take, a risk to up your game

(v) To boldly embrace a challenge

Ditch

(n) A habit or mindset that is no longer working or relevant

(v) To eradicate an archaic habit or mindset

Do

(n) An action you need to take to build your brand and advance your career

(v) To deliberately perform a brand-building activity

Go

(v) To act; the Ditch. Dare. Do! call to action

Go-time Grid

(n) A brand-focused do-list that houses your brand-building activities, priorities, and due dates

Grow

(v) To take action to expand your brand, your network, and your success

Know

(v) To uncover who you are, what makes you exceptional, and what makes you relevant and compelling to the people who are making decisions about you

Show

(v) To let the world see who you are—to be the authentic YOU

Snap

(n) A brief, action-compelling vignette

Spark

(n) A trigger that reminds you of brand-building actions you will take