Читать книгу Ditch. Dare. Do! - William Arruda - Страница 13
ОглавлениеKNOW
What Makes You, YOU?
Know Your Brand:
What Makes You, YOU?
The most successful executives invest time in introspection—they are both self-assured and self-aware. Yet most of us don’t spend much time being introspective. We focus on answering our emails, responding to voicemails, and participating in a seemingly endless number of meetings and conference calls.
You can’t use who you are to get what you want if you don’t know who you are or what’s important to you. What are your top five values? What’s your vision? What’s your purpose?
In our work with executive clients, we find that most are not truly self-aware—even those who are wildly successful. They haven’t had time for introspection; it’s not a priority for them. They often come to us for coaching on creating or improving their brand communications, increasing their visibility, and enhancing their executive presence, and are surprised to find the internally reflective part of the personal branding process to be the most valuable. It forces them to take a step back and really get to know themselves, often for the first time. They’ve come for the “punch line” but find they love the “setup.”
Be introspective. Understand what truly motivates you. Take time to understand who you are, what drives you, and what ROI value you create when you do what you do. Doing so is an essential step in the executive branding process.
Are YOU self-aware? Use the 24 snaps in Part One, KNOW, to discover and know the brand called YOU.
