Читать книгу Ditch. Dare. Do! - William Arruda - Страница 7

INTRODUCTION

HOW TO USE THIS BOOK

HOW TO FIT IT IN

HOW STRONG IS YOUR BRAND?

GLOSSARY

KNOW

What Makes You, YOU?

QUICK QUIZ

How Well Do You Know Yourself?

1 BE A BRAND

Promote Yourself!

Build Your Company

Attract Opportunity

2 BE REAL

Be YOU!

Be Goal Oriented

Be Passionate!

3 BE INCOMPARABLE

Be Extraordinary

Be Memorable

Be Loved

4 BE GROUNDED

Know and Live Your Values

Have a Vision

Have a Mission

5 BE RELEVANT

Be Open

Be Competent

Contribute a Unique Ingredient

6 BE COURAGEOUS

Be Fearless

Fail Frequently

Be Opinionated

7 BE DELIBERATE

Be Consistent

Make Your Mark

Remain Relevant

8 BE WHOLE

Rise to the Top

Chill!

Start Blending

My KNOW Go-time Grid

SHOW

Tell It to Sell It!

QUICK QUIZ

How Do You Show Up?

9 WHO ARE YOU TALKING TO?

Inspire Your Team!

Brand Within

Be Seen

10 WHAT’S YOUR MESSAGE?

Be One of a Kind

Make Them Care

Say Hello to 3D STARS

11 HOW DO YOU SAY IT?

Make an Exciting Entrance

Keep a Job Journal

Align Your STARS

12 HOW DO YOU DOCUMENT IT?

Brand Your Resume

Brand Your Bio

Put Your Best Face Forward

13 HOW DO YOU PACKAGE YOUR MESSAGE?

Vocalize Your Identity

Have a Signature Color

Have a Trademark You™

14 HOW DO YOU PACKAGE YOUR WORLD?

Make It Shout

Brand Your Office

Brand Your Environment

My SHOW Go-time Grid

GROW

Don’t Be the World’s Best-Kept-Secret

QUICK QUIZ

How Are You Exuding Your Brand?

15 CREATE YOUR REAL-WORLD COMMUNICATIONS

Publish or Perish

Speak Out!

Listen to Express Yourself

16 UNDERSTAND YOUR ONLINE REPUTATION

Be Digitally Distinct

Stand Out

Be You in 3D

17 LEVERAGE LINKEDIN, FACEBOOK, AND TWITTER

Learn to Love LinkedIn

Befriend Facebook

Trust Twitter

18 BUILD YOUR BRAND ON THE WEB

Blog to Bolster Your Brand

Build a Community on the Web

Get Others to Speak for You

19 BE OPPORTUNISTICALLY LAZY

Be Real and Be Virtual

Make the Real, Virtual

Make the Virtual, Real

20 USE VIDEO TO BE THERE

Use Video to Express Yourself

Make Video Calls

Use Video to Break Through

21 WIDEN YOUR WEB

Build Relationships

Give to Get

Get Involved

My GROW Go-time Grid

GO

It’s Go Time

QUICK QUIZ

Are You Ready for Go Time?

22 WHAT ARE YOU WAITING FOR?

Engage Experts

Do Something. Now!

EVOLVE!

My GO Go-time Grid

AFTERWORD

INDEX

ABOUT THE AUTHORS