Читать книгу Ditch. Dare. Do! - William Arruda - Страница 26

Snap 3

Branding Is about Emotion:

Be Loved

Emotion is not touchy-feely. It’s good branding and good business!

“The best CEOs are truly ‘Chief Emotions Officers,’ since great companies have great cultures, and at the heart of a great culture are healthy emotions. You may not think of yourself as a leader, but you are already leading yourself—and maybe others—on a daily basis.” So says CEO Chip Conley in his book Emotional Equations.

Emotion is all around you. Conley knows it, we know it, and so do you. You know people in your company who just exude attractive qualities that get people using the “L” word when they describe them.

We love Ellen; she is so full of energy and optimism.