Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 11

A focused concept is important. Specialising in a particular service helps potential clients quickly grasp what you offer. It also helps you direct your marketing efforts and build your reputation.

Think in terms of food sources, locations, events, meal types – all filtered through your own talents and interests – and potential combinations of these.

Here’s an example of a gourmet catering/private chef business. They started with an interest in hog roasts. This led to the following notes as they worked up their business idea:

 Experience: hog roasts

 Locations: outdoor, BBQs

 Ethnic variations: Southeast Asia, Italian, South American/Peruvian

 Events: weddings, anniversaries, birthdays, funerals

 Other possibilities: sandwiches for offices, cafés