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Introduction

Who this book is for

MANY OF US dream of being our own boss, working from home and turning a hobby into money. With a bit of hard work, planning and help, the dream is certainly within reach.

Whether you are in full-time employment and wish to earn a second income or are looking for a complete change of lifestyle, this guide will tell you everything you need to know to start your own food business.

The only thing it doesn’t cover is recipes, and that’s because it’s designed to help people with interests in every kind of food: from cupcakes to crabcakes, sausages to salads.

Now is a great time to start your own food business. You’ll be tapping into the public’s desire for a return to traditional, well-cooked, homemade food. You’ll also be able to sell your products at a growing number of local food fairs, farmers’ markets and food festivals. Supermarkets, too, are increasingly receptive.

And with modern technology and social media, it’s never been easier to promote your products.

Working with food is great fun. Yes, it’s demanding. But the rewards can be substantial, both financially and creatively. You don’t need to be a Michelin-starred chef to earn money from food. All it takes is the ability to learn fast, work hard and be adaptable.

What this book does

This book will help you:

 turn your love of food into a thriving small business, with the right idea and a watertight business plan

 create a home-based kitchen that complies with health and safety legislation

 use social media to promote your produce and brand cost-effectively

 become part of a vibrant community selling at farmers’ markets and food festivals across the UK

 sell into shops, pubs and giant supermarket chains.

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. We’ll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists – all of whom started from scratch and are now successfully selling into everywhere from farm shops to supermarkets.

I hope this book will be the recipe you need to become a successful food entrepreneur just like them.

Bruce McMichael