Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 5

TAKE A PINCH of optimism, a spoonful of passion and a good measure of hard work and you have the basic ingredients for a home-based food business.

Have you always worked for someone else, but secretly dreamed of being your own boss? Faced with a discouraging job market, perhaps you’ve thought about creating your own job? Maybe you have a book full of recipes just waiting to get out there.

Whatever your motivation, running your own food business from home is a wonderful opportunity and should, I believe, be grasped with both hands.

It’s important to understand what it isn’t, though.

It isn’t merely an expansion of ordinary kitchen life – cooking and baking for family, guests or fun. To an observer, scaling up to commercial production is just a matter of more – more ingredients, more measuring, more cooking.

The full picture is not quite so simple.

Creating a profitable business demands investment in time, skills, equipment. Perhaps, too, in facilities and business and technical support. Most of all it requires a different mindset: a shift from producing for your own pleasure to producing for your own profit.

None of this, of course, need be daunting, expensive or soulless – and this book will help you navigate your way through it all. But the difference in approach – really in attitude – does need to be borne in mind from the start.

Running your own food business is more challenging than cooking for fun. Thankfully, it’s also a lot more rewarding.