Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 17

You’ll need to research your potential customers, the competition and a price point by visiting competitors’ sites, foodie sites and forums, reading reports and seeking intelligence from experts. Look for information that will answer the following questions:

 What is the number of potential customers you can serve, and how do these customers like to be served?

 What are their characteristics, spending patterns, and who are their key influencers?

 Who is currently serving your market?

 Where are your potential customers going for their ingredients and food?

 What do they like about what they’re getting and, more importantly, what do they dislike (as this opens up opportunities for you to improve on the status quo)?

In view of the above, is there a business here? Is there room in the market? Is there genuine demand?