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So, do you want to be a cupcake-baker, bread-maker, food stylist or photographer, recipe-writer or wedding-caterer – to create artisan produce or dream up international brands?

There are endless ways you can turn your passion for food into a business.

Start by asking: what is my niche? What skills, experience and interests in food do I have, and what marketplace(s) does this lead to?

The right speciality, effectively occupied, will be profitable. And don’t feel you have to run away from competitive markets or reinvent the (cheese) wheel. It’s okay to do things just slightly differently, maybe just more effectively, than others out there.

What twists of your own can you add?

TIP: Consider Fraser Doherty of Scotland’s SuperJam business (www.superjam.co.uk). As a fresh-faced 14-year old, Fraser used his grandmother’s recipe and his mother’s kitchen to enter the overcrowded jam market – standing out by making it healthy and fun. SuperJam is now selling all over the UK and building a strong export market.