Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 12

“When I walk into my kitchen today, I am not alone. Whether we know it or not, none of us is. We bring fathers and mothers and kitchen tables, and every meal we have ever eaten. Food is never just food. It’s also a way of getting at something else: who we are, who we have been, and who we want to be.”

– Molly Wizenberg, A Homemade Life: Stories and Recipes from My Kitchen Table (2009)

Researching the market to find and test your business ideas is vital. “Just because you cook it, it does not mean that they will come,” warns Olga Astaniotis of The Olive Grows, a company offering start-up companies kitchen space and business advice.

“The subjective opinions of your friends and family and even the uniqueness of your product do not necessarily equate to a brilliant business idea that you are equipped to execute.”

You will need to make some very smart decisions throughout your business life. Especially in the business’s early days. This starts with research.