Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 19

Statistics can be hard to come by, but there are some key sources offering numbers and data about who’s making and who’s buying food and drink.

 Food Farm reports | Government gathered food and farming statistics can be found here: www.defra.gov.uk/statistics/foodfarm

 The Food Statistics Pocketbook | This resource contains a wide range of statistics on the production and consumption of UK food: www.defra.gov.uk/statistics/foodfarm/food/pocketstats

 Family Food reports | These look at levels of consumer purchasing of food and drink: www.defra.gov.uk/statistics/foodfarm/food/familyfood

 Chilled Food Association | Market data for chilled food from Kantar Worldpanel: www.chilledfood.org

  Key Note | Hundreds of free executive summaries of food and drink reports published are available at www.keynote.co.uk

  Mintel Oxygen | Although you’ll have to pay for detailed Mintel reports, for basic research it is worth reading accompanying brochures which summarise key findings and statistics: www.oxygen.mintel.com