Читать книгу Growing the Top Line - Cliff Farrah - Страница 12

Every business has preferred customers. Starbucks has their regular early morning work crowd, and they also happen to serve any out‐of‐town tourists who strolled in that day. Amazon has major named accounts that spend billions with their Amazon Web Services (AWS) business, and they have Cliff Farrah, who spends a whole bunch during the holidays, but is otherwise pretty much a non‐event to their business. All customers are not equal. As a strategist it’s important to understand and grow the best sources of our revenue and make sure we are focused on them.