Читать книгу Growing the Top Line - Cliff Farrah - Страница 9

Growth is an infinite game, with the revenue line limited only by your ability to convince new or existing customers to buy the products or services you currently or will produce.

Ever think about how to bound the question of growth? I’m a growth strategist, so I worry quite a bit about the sources of growth. Where does growth come from?

Turns out the question has a simple answer.

All revenues come from two variables: (1) customers and (2) the goods/services they buy. Full stop. It’s really that simple: who buys and what they buy. Every business, from the first fish seller bartering his daily catch for salt to the world’s biggest consumer goods company, grapples with these two fundamental questions. Let’s talk about customers first.