Читать книгу Growing the Top Line - Cliff Farrah - Страница 17

It may sound obvious, but in my world, growth often comes from new ideas that create goods and services that don’t yet exist. We work to help our clients “value,” or assign a dollar amount to, their idea. Later on we’ll talk about how different companies approach this, but if you want to sell something, the market has to perceive value in it. No matter how cool a new product is, or how much time you’ve invested in it, there has to be a perceived value proposition that is well understood by the client.

Combine these two most important factors and you create the revenue matrix.