Читать книгу Growing the Top Line - Cliff Farrah - Страница 23

Acquiring new customers and new product revenues, or the upper right‐hand quadrant of the matrix, is a “share grab”. . . using a new product to take away customers from competitors. This is an expected and classic strategy in the game of product improvement. You can see that across industries – the launch of a new phone, the introduction of a new COVID antibody test, the development of a new shoe fashion – each of these can attract new customers because they want a new product.