Читать книгу Growing the Top Line - Cliff Farrah - Страница 13

Not every customer acquires in the same way. Some pay cash, others use credit. Some want to own, some want to rent. Some pay by the month, some pay by the drink. As strategists, we have to make it easy for all our different customers to provide us with revenue.

Now let’s shift to the second question: What do the customers buy?