Читать книгу Growing the Top Line - Cliff Farrah - Страница 20

Selling existing customers existing products and services is a staple for a sustainable business. This is where I would expect to see the vast majority of revenues come from in a business older than 1 year. Over time, in most businesses, this bucket declines due to commoditization. You get stale. You are vulnerable to a competitor’s fresher, more interesting offering.