Читать книгу Growing the Top Line - Cliff Farrah - Страница 14

If all money flows from customers, what they buy is driven by the goods and services that you offer. There are some great books about how to market and sell goods and services, and the experts we’ve interviewed throughout this book will give you real insight into best practices to maximize growth, but before we go swim in the deep end, I’d like to make sure we are aligned on some basic thoughts about goods and services and why they are procured.

 Some goods and services fill a market need; many fill a want.

 Goods and services are definable, measurable offerings.

 They are things that can be valued.