Читать книгу Growing the Top Line - Cliff Farrah - Страница 15

As a formally trained economist, I still think in terms of utility and supply and demand. These principles are based on having something of value that is sought in the market. There are lots of ways that products are created, and we talk about a number of examples later in the book, but at the end of the day, we buy things that we need (food, water, shelter, clothing), and things that we want, but don’t really need. Sometimes it’s a want that is strong enough to make them frivolously spend money. Let’s face it, the latest AirPods Pro aren’t a need, but nutritious food is. We don’t have to have ice cream cones, but we do need clean water. Wants have very different challenges in driving growth than needs. Realize what you are offering as you consider how to grow.