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The skills and abilities through which someone can effectively monitor a communication process, understanding oneself as transmitter of a message, of how the innovation should be coded, and how recipients are going to understand this message. This competence also intends to ensure that the message code, linguistic register and style is shared between the transmitter and the recipient and ensures that communication is established both ways, is simple, detail-focused and time-sensitive.

Table 2. Skills developed and associated with communication competence.

Skills associated with the communication competence
Convey your message to obtain an assertive response	Produce a clear, concise, genuine and personal innovation message for your interlocutors
Communicate in oral, written, virtual and visual form in an effective way: project drafting, reports, conferences, presentations, etc.	Analyse your audience or interlocutors to understand how to connect with their values and point of view
Identify potential or current breaks in communication	Demonstrate ability to overcome communication problems and barriers
Demonstrate empathy	Detect and manage emotions and affective links
Demonstrate active listening skills leading to valid discussion exchange	Communicate constructively in different environments

Source: own creation.