Читать книгу A HouseBeautiful Home Business - Emma Jones - Страница 11

WHEN STARTING A new business, the first step is to come up with an idea. What will the business do? What skills of yours will it use? What talents will give it an advantage over others?

Whether you’re struggling to define your idea, or are overwhelmed by too many, often the most important thing to bear in mind is that a niche business can be the best kind of business.

What I mean by this is: come up with a product or service that meets the needs of a very well-defined audience. For example, Liberty Rose Interiors and The Vintage Twist Company.

There are two key benefits to having a niche business:

1 You keep marketing costs low, as your audience is very specific; you know where to find them and you have researched and understand the kind of marketing messages to which they will respond.

2 Customer loyalty remains high, as you become the expert in your field or the only provider of certain products to your market.

Think about how you can fashion your talent into an idea that has a clear purpose for a clearly defined audience.

Base your business on what you enjoy making but with an eye on what people will buy.