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Introduction by Emma Jones
ОглавлениеIF YOU’VE PICKED up this book, you’ll be thinking about turning a hobby or passion into a business and becoming your own boss. And there’s never been a better time to do so!
You can start a business by doing what I call ‘working 5 to 9’ which is keeping hold of the day job and building the company at nights and weekends. It’s a sensible way to start as you keep the security of a salary whilst building confidence and cash flow in the business. Start-up costs are at an all-time low as you can borrow and barter the basic essentials required to get going, and embrace free and low-cost technology tools, such as social media, to grow.
This explains why record numbers of people are moving from employment to self-employment, with a record 484,000 new companies formed in the UK in 2012. They are relishing the freedom and flexibility that comes with being your own boss, as well as the thrill of securing new customers, taking the business global, and creating new products and services.
If this is the kind of working life you’re after, simply follow the steps offered in this book and be inspired by the stories of those who have gone before you. In doing so, you will have made a start on your own entrepreneurial journey; I can guarantee it will be one filled with discovery and constant adventure!
Emma Jones
emma@enterprisenation.com | @emmaljones
Emma Jones is founder of small business support company Enterprise Nation www.enterprisenation.com and a co-founder of StartUp Britain www.startupbritain.org.
Enterprise Nation provides daily content, books, eBooks, kits and funding to help anyone start and grow a small business.