Читать книгу A HouseBeautiful Home Business - Emma Jones - Страница 4

HOW DO YOU turn a passion into a business? At House Beautiful we hear all the time from talented and creative readers who have an eye for style and design and, having decorated and furnished their own homes, would love to take that talent further afield than their own front door.

If that sounds familiar, then this book is for you. We’ve combined forces with author Emma Jones to bring you an inspired yet down-to-earth guide to help you achieve your dream. Inside we feature 12 case studies of individuals who have successfully turned a hobby or interest into a business that they love. Now their own bosses, within these pages they share the stories of their journeys, from low-key beginnings to booming and all-absorbing business success stories.

And you can do it too! As well as reading these inspirational success stories, take advantage of author Emma Jones’s impressive expertise, as she takes you step-by-step through the practical and legal aspects of setting up on your own, as well as offering insider tips and advice along the way. Armed with all this knowledge, you’ll have the tools you need to follow in the footsteps of someone like Jenny McCabe, who set up her handprinted and handmade textiles business Coo & Co, or Sonia Mundey who had a lucky break that kickstarted her interior design business Yellow Book Interiors.

What’s interesting is how many of the entrepreneurs featured made use of social media – Blogspot, Facebook, Twitter and Pinterest – to spread the word about their enterprise – and how Etsy and Folksy helped some to make their first sales. And the good news about this method of communication, of course, is that it is free, saving you valuable financial resources that you can divert into other areas of the business.

There’s never been a better time to set up on your own – and you can begin in a small way, using your evenings and weekends to develop your skill or product and test the market.

Every month in House Beautiful we feature stories of readers who have done just that.

So whether you style, sew, knit, paint or collect unusual pieces, use this guide to help you take the next step – and you may also see the story of your passion for interiors featured in the pages of House Beautiful!

Julia Goodwin, Editor, House Beautiful Magazine