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How big is the market?

What is the number of potential customers I can serve and how do these customers like to be served?

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What are their characteristics, spending patterns and who are their key influences?

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Who is currently serving my market?

Where are my potential customers going for their goods and services?

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What do they like about what they’re getting, and, more importantly, what do they dislike?

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What price can I charge for my product/service?

What’s competitive and takes into account the amount of time, personal service and added value that I offer?

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