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15.4.1.2 Case 2: A Community Surgeon

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The neck surgeon ensures that his CV is in order as well. He obtains testimonials from his mentors (other healthcare professionals) and patients, especially those that mention his unique and valued skills. He arranges professional photos (headshots, during surgery, and with happy, health‐looking patients taken at follow‐up visits). He collates statistics about his performance that are accurate and truly reflect his skill. He prepares short videos answering commonly asked questions. And he ensures his practice and staff are ready to educate and facilitate the surgical process.

A Guide to the Scientific Career

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