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Further Reading

Оглавление

1 Chritton, S. (2012). Personal Branding for Dummies. Hoboken, NJ: Wiley.

2 Kang, K. (2013). Branding Pays: The Five‐Step System to Reinvent your Personal Brand. Palo Alto, CA: BrandingPays Media.

3 Kapferer, J.‐N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. London, UK: Kogan.

4 Ries, A. and Trout, J. (2001). Positioning: The Battle for Your Mind. New York, NY: McGraw‐Hill.

A Guide to the Scientific Career

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