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15.5.1.3 Case 3: A Clinical Oncologist/Researcher at an Academic Hospital

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Our clinical oncologist/researcher applies a strategy that focuses on her positioning toward industry clinical trial design. She feels that the efforts to build this positioning will translate to unique value for internal promotion. Her goal is to maintain a strong presence in her institution through networking and collaborating. She already has an institution website that is kept up to date. Her growing number of peer‐reviewed publications demonstrate her competence as a clinical study design expert and an active researcher and thought leader in oncology. She sets up accounts on LinkedIn.com , WebMD.com , ReachMD.com , and several other similar sites based on information from her CV. She also monitors her profiles on Vitals.com, HealthGrades.com , and other physician rating sites. She speaks regularly at national oncology conferences and uses that opportunity to network with industry medical attendees. As a new key feature of her strategy, she begins seeking out speaking opportunities at smaller conferences geared toward clinical research trial design that bring in an industry audience.

A Guide to the Scientific Career

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