Читать книгу A Guide to the Scientific Career - Группа авторов - Страница 144

Our neck surgeon ensures that he has a solid presence through many of the same websites that our oncologist uses. He has his own company/clinic site as well. As a new key feature of his strategy, he arranges and delivers local presentations for community primary care providers on a quarterly or semi‐annual basis to show advancements in diagnosis and treatments for relevant conditions (both surgical and medical). Between these events he sends out a newsletter updating his audience of his recent presentations, upcoming presentations, national engagements or publications, and reminding these physicians of his services and competence.