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15.4.1.3 Case 3: A Clinical Oncologist/Researcher at an Academic Hospital

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The clinical oncologist/researcher mentioned earlier knows that her CV will be an important part of her brand elements. For her external audience, those individuals and companies who organize early stage advisory boards, she will highlight her work in designing clinical trials and her department's infrastructure that allow her to recruit, enroll, and monitor trial subjects. To her internal audience, she ensures that her CV is kept current with all necessary information to support tenure and promotion. Through networking with her institution's communications office, she hires a writer to write a biography to keep on hand. She also arranges for a few professional photos to be taken, including some that show her working with patients, giving presentations, and working with colleagues. She collaborates to prepare articles (both peer‐reviewed and white papers) that can help build her reputation as an expert in designing clinical studies.

A Guide to the Scientific Career

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