Читать книгу A Guide to the Scientific Career - Группа авторов - Страница 143

Our community pediatric practice melds a combination of personal branding with traditional business branding. With less emphasis on clinical research, the physicians in the practice all maintain profiles on the clinic website, which has their unique promise and branding clearly evident. They also have a dedicated staff member to monitor patient grading sites to ensure that they are represented. The same staff member posts to and monitors the practice's active Facebook page and engages patients during visits to obtain feedback and act on that feedback. The practice makes sure that its unique promise of caring for children and the convenience for caregivers is reinforced when networking with obstetricians and other family practices, knowing that most of their patients come via referrals.