Читать книгу A Guide to the Scientific Career - Группа авторов - Страница 147

As a clinician/researcher, building a personal brand can be important to your goals. When building your brand, the ideal place to start is determining your positioning or niche by finding your value in your audience's mind. You can do this by visualizing moving around to “the other side of desk” and imagining what problems you might have if you were an actual member of your target audience. Build materials to communicate your value and plan tactics that help you reach your audience.