Читать книгу Xero For Dummies - Heather Smith - Страница 44

Think about the kind of information you need to help you understand how the business is performing and so improve your decision-making process. Can you easily identify specific income streams and the direct costs of products or services you provide relating to these separate income streams? This information allows you to identify gross profit per product or service on the fly. Understanding what area of your business is more profitable (and perhaps what area isn’t bringing in the cash) makes it easier to decide where energies and such costs as advertising budgets should be focused.