Читать книгу Defcon 1 Direct Selling - Randy Gage - Страница 20

They say the best defense is a good offense. And sometimes that’s true. And a lot of the time it’s not. This is an old ruse long used by governments. Companies frequently attempt to employ this technique as well. Example: Sales are tanking, recruiting is dying, and a large number of distributors are quitting. Instead of identifying the cause and working to correct it, the company starts a campaign to attack a competitor company, hoping to distract the field from the issues at hand. Distractions work temporarily, but when focus returns to the real issues, you’ll be worse off than when you started.