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5) Let’s Spin This as a Victory

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The craziest example of this I’ve seen was a company under severe legal attack. The CEO/founder was being sued by his siblings as well as being charged by the government for tax evasion. The siblings won a $10 million judgment and the government sent the CEO to prison. What was the official company position? These were great victories.

They sent out announcements that because the judgment was “only” $10 million, such a lenient award showed that the court supported their position. And they told leaders that since this prison housed only nonviolent, white-collar offenders, the severity of the crime was akin to getting a speeding ticket. During the CEO’s incarceration, they referred to him as being at “camp.”

Almost unbelievably, this company still survives today. But it is a textbook example of a flatline company. The people who drank the Kool-Aid hang on, but the only way to increase sales is by opening additional countries, because no one takes the company or its field leadership seriously in the existing markets. Nobody wants to join a flatline company.

Often these five reactions are based on a well-meaning desire to protect a team from anything negative ever happening to them. And while this goal is noble, it’s not realistic. The truth is, bad things are eventually going to happen to everyone, including your team.

The mark of a positive, empowering leader isn’t that you will prevent anything bad from happening—because that simply isn’t possible—but rather that you will show (lead) the team how to come out on the other side still standing.

Defcon 1 Direct Selling

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