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Social Connections

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Certainly, social connection is a huge part of our business. For that reason, I recommend you build parties or social connection into your regular team training events. For example, as we design the agenda for our two- or three-day major events, we usually make Saturday night a party night. We have a different theme each time (disco party, ’80s night, talent show, superhero costumes, etc.).

Another example is the practice of giving gifts during the holiday season. My recommendation is you set the culture in your team that could include a team-wide celebration and well wishes, but no exchange of gifts. This might appear counterintuitive to you, as it does to many people. Leaders love the idea of giving gifts of business or personal development items, as doing so seems inspirational and congruent with the philosophy of growth in the business. But once again, there could be stress points.

Someone just working their way up through the comp plan could be at a level where they have 80 or 100 members on their team and are reinvesting all they earn back into the business (buying recruiting tools, building long-distance lines, etc.). If they want to buy gifts for everyone, it could require going into debt, which would not be prudent.

There are people I respect who have a culture of gift giving, considering this integral to relationship building, showing appreciation, and creating loyalty. They have systemized the process, including team guidelines on who you give a gift to and how much to spend. If you’re going to have a culture of gift giving, be sure and follow their example.

As you can see, some practices look benign on the surface but end up backfiring in the important area of duplicability. Begin by leading yourself, then filter everything through the lens of how it will affect the people many levels below you. Once you’ve made this commitment to the success of those you sponsor and worked to ensure that the infrastructure and team practices promote duplicability, you have to do something unusual in business (and even relationships) today…

Defcon 1 Direct Selling

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