Читать книгу People Follow People - Sam Cawthorn - Страница 10

Have you ever felt that for too long we've been following organisations, governments, logos, brands and companies unquestioningly, that we've come to feel that these big names and organisations have too often let us down, that we can't always trust them and that they have no depth of character? People want to follow people, but they are looking for leaders who can clearly express what they believe in and show this through their actions. I see a shift building momentum, and the new era is all about what I call the profile economy.

When I was setting up my business, I started by building the product, the brand and the logo. But it wasn't quite working; I wasn't attracting enough people around me. It wasn't until I began to develop my profile that I started getting business, because people follow people. Potential clients first wanted to assess my character and what I believed in, and only then what I had to offer them.

Through this book, I will show how you can build your profile so you can successfully influence others, and become a leader people admire and respect. To win in the post-COVID world where influencers have so much power requires a focus on personal development, personal growth. The greatest way to build your profile as an influencer is to establish strong, lasting foundations.