Читать книгу People Follow People - Sam Cawthorn - Страница 13

Like charisma, brands can be appealing and capture our attention. If you want to succeed in business today, it's practically essential to build your own brand. However, brands are replaceable. They can quickly become outdated, then people lose interest and start looking for the next new thing. Integrity is a quality that lasts. Your own sense of integrity will be your guide in how to live, lead and influence authentically. Before building your brand, ask yourself what you stand for. What will you do to help others and why should others follow you? These days people look to leaders and influencers with integrity before they look to brands, even those that are traditionally trusted. Integrity, not a sparkling brand, has a seat at my table.