Читать книгу Do Your Own Home Staging - Tina Parker - Страница 12

There are various occasions when you might need to stage your entire home, but sometimes you will only need to stage a couple of rooms to sell a desired lifestyle. A staging strategy starts with developing an identity for your home and understanding where your house is situated in the marketplace.

Take an objective look around your neighborhood. Who would be most attracted to the area? Are there schools nearby? If so, what level? Are there shopping malls, fitness centers, nature parks, playgrounds, or skating rinks? You get the idea. Do not assume that potential buyers will be interested in your home for the same reasons that you were. The neighborhood could have changed for better or for worse or expanded to include facilities that weren’t previously there, and businesses could have evolved to accommodate different target markets such as seniors, families with young children or teenagers, singles, or couples with no children. All of these factors need to be considered.

Also take an objective look at the best features of your home to help you determine who would be most attracted to it. Does it have a large kitchen, a swimming pool, a large fenced backyard, a private tree-lined yard, a master bedroom with a bathroom and a walk-in closet, or four or two bedrooms? Keep these features in mind when considering how you will stage your home.

If there is a high school, shopping mall, or arcade nearby, stage the house to attract families with teenagers. Arrange the recreation room or family room as though teenagers live in the home. No, I do not mean piling clothes on the floor and putting posters on the walls. What I do mean is that you should borrow or buy items of interest to teens (if you do not already have them) and incorporate them into your home. Arrange your furniture for watching movies or playing electronic games, and perhaps place textbooks neatly on the coffee table or bookcase. Use your imagination — you may be surprised with what you can do! The space doesn’t need to look exactly as though someone in your target market really lives there, but your staging should suggest that the home would be a suitable choice for them.