Читать книгу Do Your Own Home Staging - Tina Parker - Страница 13

If you are like most home owners, you are emotionally invested in your home. You’ve poured a lot of love, sweat, and tears — not to mention money — into personalizing it to suit your own tastes and needs. However, if you want to sell your home quickly and for the largest sum possible, you’ll need to allow your potential buyers to imagine their own personalized vision of the space. Years of home ownership can foster strong emotional ties, and often, an initial hurdle to staging is detaching from these emotions. Begin to look at your home as a “house”; in other words, as a commodity, and as a product that needs to appeal to a wide market in order to sell quickly.

Most buyers rely on their hearts in addition to their minds when buying a new house. This is because they are not just buying a home, they are also buying into a dream or a lifestyle. If you leave it up to their imaginations to envision their dreams when they view your home, you are risking that they might not see any indication of the lifestyle they are looking for. If you use staging to guide their vision, you will influence how they feel in the home, which will have an effect not only on the number of offers, but also on the final sale price.