Читать книгу Do Your Own Home Staging - Tina Parker - Страница 15

There are several reasons why you should invest in a house you are leaving. For example the marketplace is demanding move-in ready homes, the generation gap has created higher expectations, real estate is an investment to protect, and, by investing in your home it will sell more quickly and for more money.

When real estate agents were asked how much they thought staging increased the value of a property (in HomeGain’s 2007 national survey), 9.78 percent said $0–$1000; 11.96 percent said $1001–$2500; 29.35 percent said $2501–$5000; and 48.91 percent said $5001+! This is especially important when you take into account the 2005 and 2006 Maritz Research staging polls’ finding that 79 percent of sellers are willing to spend up to $5,000 to get their house ready for sale.

As mentioned earlier, most of today’s families and young professionals expect a beautiful and functional home, yet they don’t have much, if any, time to spend on home repairs. In previous decades, home buyers expected that they would need to take care of repairs, maintenance, and painting in order to get the home of their dreams. Buyers were also more likely to have the necessary tools and knowledge to make changes to houses with potential, which allowed them to buy with confidence. However, this is not the case with the majority of buyers today, who may require or demand a move-in ready home. The Maritz Research polls also found that 63 percent of buyers are willing to pay more for a move-in ready house!

Therefore, updating, repairing, and painting are necessary for preparing your house for sale in today’s marketplace. If not, you may have to wait a long time to find that rare buyer who knows how to see past existing challenges, such as outdated light fixtures, purple or dirty walls, green carpet, or dented moldings — all seemingly easy fixes, but not for those who aren’t imaginative or don’t have time for home repairs.

To protect your investment and maximize the value of your home, invest in small upgrades such as new countertops, faucets, light fixtures, flooring, and fresh paint. In fact, the Maritz Research polls found that the top three interior features for selling are freshly painted walls, organized storage space, and current flooring. If your house is up for sale in an area with other similar listings, your house will sell faster than those that have not addressed the features that will make them a competitive listing. Think about this. Your competition may have purchased this book as well.