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Marketing has evolved over the past century to reflect developments in society. It has continued to advance in the direction that it shifted to in the ’70s, which was from consumers buying what was produced, to consumers telling producers what to make.

As time passed this marketing practice became “normal” and producers had to compete to make the customer happy, which resulted in lower prices for products. It was not until these lower prices became the norm that relationship marketing became the next approach to making a customer happy. Today’s culture has been greatly influenced by the relatively new information-technology industry, which has created higher expectations for faster, better, and personalized service. This increase in marketplace expectations has made customers anticipate a pleasant experience along with their purchase.

As a result of these evolving buying habits, there have been two major shifts in the approach to selling real estate; agents now recognize that people want “move-in ready” homes as well as “an experience.”

Today most families and young professionals are trying to balance work, never-ending education, busy personal lives, and debt. Members of our society just don’t have the time they once had. Increasing pressure to do more, get more, and pay more has created this shift in demand for a property that is move-in ready.

Consider these two lifestyle examples. The first is a family of four with two working parents and two school-aged children who are involved in activities. The cost of living, activities, and raising the children in an image-conscious society can put an overwhelming financial demand on a family. Time is precious, and tackling home improvements is not likely to be on their list of priorities.

The second is a young professional couple, recently graduated, and likely burdened with post-education debt, the demands of their new professions, and the never-ending education required to sustain them. Also, Generation Y is less likely to have a strong skill set for doing home improvements, so it is more likely that they would have to hire someone to get the work done.

These examples are common and demonstrate why home buyers desire move-in ready homes.