Читать книгу Do Your Own Home Staging - Tina Parker - Страница 14

I remember when I was single and looking for a soul mate to share my life with. You know: the dating scene. You send out smoke signals, tell people, maybe even place an ad in the newspaper or online that you are searching for a mate. You get several people interested in meeting you based on the characteristics they are seeking in a mate. You find someone you have things in common with — he or she may be what you are looking for!

Great, you’re excited! You’re getting ready for a date. Do you leave the house in your roughed-up jeans, with messy hair, wearing no makeup or cologne, and perhaps in need of a shower? NO! You get cleaned up, put on your best clothing and pretty yourself up the best you can with what you’ve got to work with. The potential mate meets you at a nice place and likes what he or she sees. You’re on your best behavior and display your most positive side. You talk positively and are positive about the future. Are you this positive all the time? Absolutely not, but he or she doesn’t have to know that on the first date. By now, he or she likes this first impression of you.

It is up to you to show your positive side, your lovable character, and your special features until this person falls in love with you. Then, and only then, do you show a little more of your negative side — which will be okay, because he or she loves you. If you show your negative side during your first or second date, he or she will run for the hills because he or she is not in love with you and cannot overlook your flaws.

The same principles apply when selling your home. Show off your home’s best features, make it look its best, make sure everything is functioning properly, and make potential buyers feel at home. Remember, if they feel at home, they will BUY your home!

A 2004 survey by Joy Valentine — Coldwell Banker Broker, on 2,772 homes in 8 cities, found that staged homes sold in 13.8 days, while homes that were not staged sold in 30.9 days. Even more convincing is the fact that the staged homes realized on average a 6.4 percent increase over the list price!