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To make sure that participants understand what’s required of them and to test your notification mechanism, schedule a practice test where you send one notification to participants and they answer once. Do that a couple of days before the actual study begins. This way, you’ll have some time to make changes in case something does not work as expected. It’s also a great opportunity to make sure that participants give you the answers you need with enough level of detail. Don’t skip this step, because you’ll regret it if you do.

After you iterated the study details following the pilot-test and all of the preparations are complete, it is time to start the study. Here are the steps you need to take:

1 Launch and track: Launch the study, start sending notifications, and immediately track answers. Evaluate each individual participant’s responses and make sure that each person is giving you what you need.

2 Adjust participant behavior and clarify: Contact participants who do not give you what you need or do not respond at all. Ask them to allow you to help them. Troubleshoot their issues and refine their participation. For example, if people give you one-word answers, explain that you need to be sure you understand what they meant and ask them to provide longer sentences as answers. Or if participants say they did not receive any notification, figure out the reason.

3 Pat participants on the back: Encourage participants who cooperate fully and provide clear, useful answers. Tell them you are very happy with their participation and the level of detail they provided in their answers. Be careful not to say that any specific answers they gave were great. Otherwise, you’ll bias them to think this is what you need, and they’ll keep giving you the same answers. This way, you’ll miss other useful answers.

4 Thank participants: Be sure to thank participants, no matter what. Some people will stop participating if they think their effort is underappreciated.